We are getting behind the Olympic and Paralympic Movements as the Worldwide Insurance Partner from 2021 until 2028. And prepare the world for a better tomorrow through sports.
We are not alone
We are here to prepare people for everything life has to offer. That’s why we build partnerships with organizations that share our values and embrace new ideas and technologies that have a positive impact on the world.
We also want our customers to experience these innovations first-hand, and in turn, be inspired to jump into new adventures without the fear of drowning.
At the same time, we are long-standing partners with traditional sports and cultural institutions like FC Bayern and the Paralympic Movement, which capture the emotional spirit of our business and inspire millions of people around the world.
With stories of great effort and great achievement.
Our latest adventures
Our Partnerships in Sports and Culture
Family of Stadiums
State-of-the-art sporting facilities in six countries on three continents are what we call family. But investing in stadiums is not a hobby of ours, but a cause. Because we are committed to preparing local communities for prosperity by helping develop magnets for global industry and tourism. With every stadium in our family, we raise the bar in safety, sustainability, and contemporary design.
Extreme E
Climate change is a race against time we can just win together. Since we strongly believe in that, we are a proud partner of Extreme E. This fully-electric racing series uses the power of sports to raise awareness for climate change, to highlight the importance of environmental protection and to promote sustainable innovations. This is essential to prepare us for a better tomorrow.
Football
The most popular sport in the world is football. And with 265 million players around the globe, it’s more than just a physical activity. It’s a commitment to a team, a city, a community, the future generation. And we are dedicated to strengthening communities and to preparing people for the beauty of this sport.
Golf
To succeed in golf you need passion and commitment. We bring both to the course. And support professional as well as amateur levels to encourage community engagement, strengthen family bonds, promote business relationship building, and make young people ready to become tomorrow’s champions.
Formula E
Mobility and sustainability are at the very core of our business. And in Formula E it all comes together. It is the perfect platform to experience and prepare for the future of mobility. In combination with the excitement inside and outside the pit, this is what we want to share with fans of all ages.
Museum of Modern Art (MoMA)
Embracing change, taking risks and championing sustainability – that’s what unites us with The Museum of Modern Art (MoMA). Through the use of contemporary art we bring to life design, innovation and sustainability with initiatives and exhibitions and support those who take a step into the unknown.
Together we make the world ready for progress.
Lang Lang
The power of classical music enriches lives and strengthen community and family bonds worldwide. A good cause to partner with world-renowned pianist Lang Lang and his Lang Lang International Music Foundation. We made up this well-rounded platform to inspire the world and to prepare the next generation of classical musicians for their career.
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Sustainability is an every day's task
Trying to achieve a more sustainable future is something we act on every day. To prepare people for a livable, beneficial, exciting future.
Made from stable foundations
We believe people need a resilient partner to prepare them with guidance and support. Today and tomorrow, we are here – committed to our purpose, with a clear promise to our customers.