The partnership between Allianz and Saracens began in 2012, when Allianz signed on to be the main sponsor of the club and of its stadium in Hendon, North London, UK. This long-term partnership agreement represented a landmark for club rugby in England and a great leap forward for Saracens, whose Premiership championship the previous year solidified their reputation as one of the country’s most respected rugby clubs.
Saracens have a long and storied history. Founded in 1876, the club flourished in the 20thcentury. This era included such highlights as the semi-finals of the National Cup, winning the Middlesex Cup, and a 1971 match against an International XV which drew the largest crowd ever to watch a rugby match up to that point. Saracens have had a consistent presence in premiership matches since 1997, and have reached the Aviva Premiership play-off finals three times in the last five seasons, including their 2011 championship.
Today, Allianz is not only the main sponsor of Saracens rugby club, but also holds the naming rights to Allianz Park, the stadium where Saracens play and which reopened under its new name after a massive rejuvenation in 2013. The Park is famous for its artificial pitch, which allows rugby matches to be played safely outdoors regardless of weather conditions. Allianz also supports the efforts of the Saracens Sport Foundation to use the power of sports to inspire and improve lives throughout the North London community.
The Allianz-Saracens partnership is a unique and special relationship for both organizations. Support from Allianz has allowed Saracens to strengthen their reputation and increase their fan base, not least because of the renovation of the previous Barnet Copthall athletics stadium into Allianz Park. For Allianz, the sponsorship of Saracens is the first partnership in the sport of rugby. Already known for partnerships with world-renowned sporting organizations like Formula 1 and FC Bayern Munich, Allianz is proud that the historic Saracens club represents their first foray into the rugby world.
The sponsorship deal between Allianz and Saracens includes the following Allianz Group companies, based in the UK: Allianz Insurance, Allianz Global Corporate and Specialty, Allianz Global Assistance, Allianz Global Investors, and Euler Hermes.