Golf is one of the world’s most popular sports: the 60 million golfers worldwide include men and women of all ages, and passion for the sport is often shared within families and passed down through generations. By supporting golf at both the professional and amateur levels, Allianz encourages community engagement, strengthens family bonds, promotes business relationship building, and helps young people learn and develop golf skills to become tomorrow’s champions.
Golf and Allianz
Allianz Golf Partnership
Allianz is the only global partner of St Andrews Links, the iconic “Home of Golf” where some of the world’s first golf games - in which both men and women took part - were played over 600 years ago. Today, more than 230,000 rounds of golf are played on the seven courses that comprise the Links each year. This unique partnership provides numerous opportunities for Allianz to support both professional and amateur golf, to participate in shaping the next generation of golfers, and to enhance business relationships with our partners and customers.
St Andrews Links is a frequent host of the Open Championship as well as the Allianz-sponsored St Andrews Links Trophy amateur tournament, and in 2013 the Women’s British Open took place on the famous Old Course. Our activities at St Andrews Links underscore our commitment to honoring the heritage of golf while promoting the future of the sport.