Allianz Football Partnerships

FC Bayern München

Allianz continues and intensifies its successful long-time partnership with FC Bayern München. The partnership began in 2000 and has become widely visible since the opening of the Allianz Arena in 2005.

Besides the platin partnership we are also shareholder of the FC Bayern München AG since 2014.

In 2017, we extended our partnership through the Allianz FC Bayern Academy, which is located at the new FCB Campus in the North of Munich.

Along with FC Bayern München as our partner, we are able to strengthen our international presence as well as our local roots. This is achieved through a multitude of opportunities in sales, communications and marketing. 

Allianz Explorer Camp – Football Edition

For 10 years, Allianz along with FC Bayern München invite teenagers from all over the world to participate in a football camp. Since then, more than 550 teenagers from more than 30 countries have already participated in the multi-day camp in Munich. This year's participants experienced a diversified program on and off the football pitch. Some of the highlights included training with FCB coaches at the FCB training facilities, meet & greet with FC Bayern players as well as speeches by inspiring personalities such as Oliver Kahn, the former astronaut Gerhard Thiele amongst others. 

FC Barcelona

In 2014, Allianz became a partner of FC Barcelona. The club is one of the most popular football clubs in the world with 103 million Facebook followers. Besides Spain, the majority of supporters are from Asia and America. This is a great complement to the partnership with the European fan favorite FC Bayern München.

It is a promising partnership, especially due to the incredibly high digital presence of FC Barcelona, their active fan base, big names and an increasing fan base in areas with high growth expectations such as Latin America.

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Allianz understands that a big part of football’s popularity comes from the joy of being part of a community: a team, a city, a social network, or the global football fan community. We are dedicated to strengthening communities and to connecting with people who love football.
Allianz believes that teamwork, passion, and discipline are as important in daily life as they are on the football pitch. We are committed to instilling these values in the next generation of football players and fans worldwide.