Since the opening of the Allianz Arena in May 2005, more than 4.5 million football fans have been viewing matches at the stadium. In addition, about 750,000 visitors have taken a tour of the Arena on non-match days. These figures highlight the level of interest, which inspired Allianz to share the fascination of what has become a German landmark across the world.
Consequently, the first Allianz Mini Arena was launched in June 2006 at Munich Airport, a scaled model which is one-twentieth the size of the original and from the exterior view a detailed replica of the actual Allianz Arena located on the outskirts of Munich. Its exterior surface also has the unique color-changing shell, changing from white, blue to red. The Allianz Mini Arena is located at airports and offers a unique and comfortable waiting area for people during their time before boarding.
News to Go
Since November 2007, the Allianz Mini Arena at Munich Airport presents the new concept »News to Go«, a special service for business traveler. Several terminals offer latest news from business, politics, finance and sports – concise and free of charge. Furthermore the offer of information includes “INsights” a summary of some Allianz engagements and „Life & Travel“ which includes a city guide to several international destinations and advices about fitness and health. Alternatively, these news are also available for download on mobile devices and PDA’s.
Within the Mini Arena passengers can still watch latest sports- and news-broadcasts on giant screens or wait for their flights in very convenient seating. With these services Allianz offers an added value to the passenger in order to provide a pleasant journey.
Placements
In addition to the current location at Munich airport, Mini Arenas are going to be placed all over the world with the focus on airports.
Mini Allianz Arena in Shanghai China
Allianz China Life built a replica of the magnificent Allianz Arena construction for display in Shanghai city.The unveiling ceremony was held in Shanghai on June 9, 2006. Mr. Christian Molt, CEO of Allianz China Life and Mr. Li Ming, a well-known Chinese football star, switched on the lights of the "Mini Allianz Arena" to mark the opening of a one month road show and exhibition."
Allianz China Life is delighted to be able to share the excitement and joy of soccer fans in China. This exhibition underscores our commitment to being a trusted partner who is there for our customers in all their moments of truth. Showcasing the innovative design and technologies of the Allianz Arena reflects Allianz China Life's goals to provide innovative products that meet our customers' needs today and in the future", Mr. Christian Molt said.
From June 9 to July 10, 2006, Chinese football fans could enjoy the passion first-hand. The "Mini Allianz Arena" covered more than one hundred square meters of exhibition space in which visitors were able to view a display of football memorabilia, including some football kits worn by the front line players of the German team FC Bayern Munich.
Mini Allianz Arena in Seoul Korea
Allianz Life Korea officially launched their Mini Allianz Arena on April 26th 2006 at the plaza of the Seoul World Cup Stadium, located in Sangam-dong, western Seoul.
The Mini Allianz Arena was built within seven weeks, during March 6 to April 25, 2006. The exterior was a replica of the original Allianz Arena in Munich, home to FC Bayern Munich and TSV 1860 Munich, and also host to various World Cup games. The interior also contained a soccer pitch where various events took place until it was removed at the end of July 2006.
The opening ceremony of the Korean Mini Allianz Arena was attended by many key sports and business people as well as Allianz guests. Throughout the three month period a number of exciting events took place at this extraordinary location.
Further Mini Arenas with the new “News to Go”-concept will shortly open at other international airports.