Three executives highlight impacts on college savings, multicultural markets and senior living.
Allianz of America
New York, Oct 24, 2007
Executives from three Allianz companies in the United States outlined ways financial companies are taking advantage of the nation’s changing demographic patterns through new product and service offerings today at a media roundtable. Three different aspects of this trend were addressed.
Education saving
According to Brian Jacobs at Allianz Global Investors (AGI), education saving is critical as the cost of college and demand for a college education increases. "More people than ever before are attending college, yet financial aid is not as readily available as it has been for previous generations," said Jacobs, head of US retail sales for AGI.
"With this increased pressure to pay for college, families are looking to alternatives such as 529 plans for education planning." 529 plans are tax-advantaged college saving plans, named after section 529 of the Internal Revenue Code.
Changing face of the population
Baron Carr from Allianz Life Insurance Company of North America, providing financial services in the multicultural market place, addressed the changing face of the US population. With more influence from Latino and other ethnic communities, Carr explained how Allianz Life launched a major multicultural marketing effort with the goal to tap into the buying power of the country’s changing demographics.
"At Allianz Life, we are committed to developing and educating people about financial independence and feel strongly about reaching out to multicultural markets, which have traditionally been missed by the insurance industry," said Carr, vice president, Multicultural Marketing for Allianz Life.
Senior living facilities manager need risk education
Finally, a rapidly aging society and the increased need for assisted and senior living facilities presents an opportunity to commercial insurers like Allianz subsidiary Fireman’s Fund Insurance Company.
"As the baby boom generation gets older and needs more senior care, senior living facilities will expand and facilities managers need to be educated on the many types of risks they can encounter," said Christopher Smith, vice president, Commercial Insurance at Fireman’s Fund. "We’ve found that the senior living industry is not always insurance focused and can gain competitive advantage from tailored coverage, expert risk management consultation and innovative information resources."
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